In the changing market scenario, supply chain management is getting phenomenal importance amongst researchers. Studies on supply chain management have emphasized the importance of a long-term strategic relationship between the manufacturer, distributor and retailer. In the present paper, a model has been developed by assuming that the demand rate and production rate as triangular fuzzy numbers and items deteriorate at a constant rate. The expressions for the average inventory cost are obtained both in crisp and fuzzy sense. The fuzzy model is defuzzified using the fuzzy extension principle, and its optimization with respect to the decision variable is also carried out. Finally, an example is given to illustrate the model and sensitivity analysis is performed to study the effect of parameters.