In the present paper, a theoretical analysis of entropy generation due to fully developed flow and heat transfer through a parallel plate channel partially filled with a porous medium under the effect of transverse magnetic field and radiation is presented. Both horizontal plates of the channel are kept at constant and equal temperature. An exact solution of governing equation for both porous and clear fluid regions has been obtained in closed form. The entropy generation number and the Bejan number are also calculated. The effects of various parameters such as magnetic field parameter, radiation parameter, Brinkman number, permeability parameter, ratios of viscosities and thermal conductivities are examined on velocity, temperature, entropy generation rate.