We propose an enhanced form of thermocoupled J2-flow models of finite deformation elastoplasticity with temperature-dependent yielding and hardening behaviour. The thermomechanical constitutive structure of these models is rendered free and explicit in the rigorous sense of thermodynamic consistency. Namely, with a free energy function explicitly introduced in terms of almost any given form of the thermomechanical constitutive functions, the requirements from the second law are identically fulfilled with positive internal dissipation. We study the case when a dependence of yielding and hardening on temperature is given and demonstrate that thermosensitive yielding with anisotropic hardening may give rise to appreciable plastic flow either in a process of heating or in a cyclic process of heating/cooling, thus leading to the findings of one- and two-way thermoinduced plastic flow. We then show that such theoretical findings turn out to be the effects found in shape memory materials, such as one- and two-way memory effects. Thus, shape memory effects may be explained to be thermoinduced plastic flow resulting from thermosensitive yielding and hardening behaviour. These and other relevant facts may suggest that, from a phenomenological standpoint, thermocoupled elastoplastic J2-flow models with thermosensitive yielding and hardening may furnish natural, straightforward descriptions of thermomechanical behaviour of shape memory materials.