This paper deals with laminar, unsteady flow of viscous, incompressible and electro conductive fluid caused by variable motion of flat plate. Fluid electro conductivity is variable. Velocity of the plate is time function. Plate moves in its own plane and in "still" fluid. Present external magnetic filed is perpendicular to the plate. Plate temperature is a function of longitudinal coordinate and time. Viscous dissipation, Joule heat, Hole and polarization effects are neglected. For obtaining of universal equations system general similarity method is used as well as impulse and energy equation of described problem.