This paper presents and summarizes a media contribution of radio show Digital Icons, Radio Belgrade 2 and author Tamara Vučenović to the representation, analyzing and critical thinking of digital technologies, digitization processes and diverse challenges that we face in digitally growing surrounding. The paper points out to important role of Digital Icons radio show in developing information society in Serbia and continuous promotion and representation of the possibilities that internet and new technologies offer in terms of presenting, preserving and nurturing of our tradition, science and culture.