Examining of the participation paradigm in the paper “Participatory practices in modern institutions of culture” is focused on the understanding of these practices in the context of information society, on the creative participation of citizens in the field of culture, and on the potential of digital technologies for the users’ creative engagement. The paper pays particular attention to the web and the Internet technologies as the foundation of participation and to the concept of participatory practices in culture. In the technological environment that enables participation, cooperation, and interactivity, the audiences’ positions, desires, and possibilities are radically and rapidly changing. These behavior patterns are a result of changes in expectations and habits of a large number of people, which emerged, among other things, as a consequence of the widespread ICT and their significant influence.