Преглед НЦД 22 (2013), 15–25

Breza Šalamon-Cindori, Marko Tot, Daniela Živković

Faculty of Social Sciences and Humanities, University of Zagreb, Croatia

HOW TO PROMOTE AND COMMUNICATE COLLECTIONS IN

ONLINE ENVIRONMENT:
CROATIAN MUSEUMS' PRACTICE

Abstract: Although digitization has become part of heritage institutions’ daily work over the past two decades, archives, libraries and museums, as cultural, educational and informational institutions, are faced with major challenges of creating, managing, giving access to and promoting their digital collections.

Digital environment, and information and communication technology, especially Web 2.0, have enabled heritage institutions to open their collections to the public and become stakeholders in creating the European cultural heritage online.

This paper will examine the role of Croatian museums in presentation, marketing and communication of the museum digitized collections on the websites and social networks, museum participation in creation of the national digital museum landscape, and the integration of museum content into the European Digital Library - Europeana.

Keywords: heritage, museums, museum collection, marketing, communication, digitization, Croatia, Europeana